So how do you make sense of this flurry of new ad units? Do Facebook users love them or hate them—ignore them or respond to them? Facebook itself reports that a variety of third-party studies of over 60 ad campaigns on Facebook have found that 70% achieved a return of 3x or better on ad spend. Of those, 49% achieved a return of 5x or better. Not everyone is confident that Facebook advertising is effective. On the very eve of Facebook’s public offering, automaker General Motors pulled its Facebook advertising—a hefty million a year media buy. “We currently do not…
Author: Alexander
There are 974 million users on Twitter; however, only 241 million people log on once a month. Compared to Facebook’s statistics, it might seem like Twitter wouldn’t be the best place to start. However, statistics reported by CNN suggests a majority of the people who are logging onto Twitter are seeking information and not entertainment, which means businesses can easily attract the attention of potential customers or clients looking for more information. Using Twitter for Business When it comes to marketing on Twitter, your bio and your audience are very important. We’re going to take a look at how you…
Search Results is another piece of Facebook real estate that recently went up for sale. Now, you can pay to promote any Facebook page, app, or other entity, within the “type-ahead” results on Facebook search. But if you’re picturing keyword-targeted ads modeled on Google AdWords, think again. Instead of paying to appear in response to particular search queries, with Facebook Sponsored Results you’re paying for more visibility and control within the type-ahead results as they would normally be generated. Plus, you can bid for any Facebook entity—including those of your competitors. My own explorations on the site revealed some clever…
Distribution is obviously very different in the TV arena, as a network or cable channel is the distribution channel itself rather than a conduit to decentralized points where consumers view a product (i.e., movie theatres). Accordingly, the question “what is a network” has a more tangible answer than what is a “studio” (and further falls more into the regulatory and legal area). Chapter 6 discusses this line in more detail, and for the purposes here I will limit the analysis to the parallel issues such as range and differentiation of product and how segmentation plays out and even defines channels…
Microscopes Optical microscope, Confocal microscope, Scanning Electron Microscope (SEM), Transmission Electron Microscope (TEM), Scanning Tunnelling Microscope (STM), Atomic Force Microscope (AFM), Scanning Near-Field Optical Microscope (SNOM). Microscopes are useful to investigate morphology, size, structure and even composition of solids depending upon the type of microscope. Some of the powerful microscopes are able to resolve structures up to atomic resolution. canadian online pharmacy buynoprescriptionrxxonline.net/canadian-online-pharmacy.html over the counter Diffraction Techniques X-ray Diffraction (XRD), Electron Diffraction, Neutron Diffraction, Small Angle X-ray Scattering (SAXS), Small Angle Neutron Scattering (SANS) and Dynamic Light Scattering (DLS). Scattering or diffraction techniques are often used in particle shape…
Introduction It is an interesting question as to, starting with a few atoms, how the bulk materials reach their structure and related properties. Do they undergo any structural changes or even their smallest unit cell is similar to that in bulk material? This question has been addressed by many. There are reasons to believe that the small clusters or nanoparticles are not just the fragments of bulk materials. There can be entirely different structures as well as bonds and bond strengths in clusters which can even differ from nanomaterials. It has been well established now that all the materials, may…
Introduction We discussed in last few chapters synthesis, characterization and properties of nanomaterials in general. Few examples were given from time to time. In this chapter we shall discuss some nanomaterials like fullerenes, graphene, carbon nanotubes, porous silicon, aerogel, zeolites, self assembled materials and core-shell particles, which form a large section of nanomaterials due to their novel properties. Carbon Nanomaterials Carbon is one of the very interesting elements which constitutes a major part of the living as well as non-living world. It also is the backbone of an important branch of chemistry viz. polymer chemistry. It is not surprising that…
As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page. While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement…
Although I will continue to argue that the distribution capacity and capability of a studio in fact defines a studio, this is not the popular starting point. Most look at a studio as a “super producer,” with the financial muscle to create a large range of product. Given consolidation of most TV networks into vertically integrated groups, this range of product is further diversified by primary outlet (e.g., made for film, TV, online). Although I may refer in some of the examples below to only one category, such as film, the premise often holds across media types, which accentuates the…
Distribution in Hollywood terms is akin to sales; however, it is more complicated than a straightforward notion of sales given the nature of intellectual property and the strategies executed to maximize value over the life of a single property. Intellectual property rights are infinitely divisible, and distributing a film or TV show is the art of maximizing consumption and corresponding revenues across exploitation options. Whereas marketing focuses on awareness and driving consumption, distribution focuses on making that consumption profitable. Additionally, distribution is also the art of creating opportunities to drive repeat consumption of the same product. This is managed by…