For years, Facebook has said that promotions and contests had to be run through applications and not on timelines, or walls, as people used to call them. Companies were not allowed to ask someone to comment or like a picture or a post to be entered to win. However, that’s all changed. Facebook announced they’d changed their terms to make it easier for businesses to make and run promotions on Facebook. They’re letting pages run contests and promotions on their timelines. According to Facebook, businesses can now collect entries and have all data information by having someone comment, like, or…
Author: Alexander
Another chart object that appears in the graduation scatter plot is gridlines. Gridlines are vertical or horizontal lines that match up with the major and minor units on the x and y axes. Gridlines can make it easier to line up data values within the scatter plot. By default, Excel will open a scatter plot with horizontal gridlines matching the major units on the y axis. You can add or remove major and minor gridlines from scatter plots using the commands on the Chart Tools ribbon. Try this by adding vertical gridlines to the graduation percentage scatter plot. Working with…
Excel allows the user to create connections to a variety of data sources. You’ve already seen how to create a connection to a text fi le; now you’ll learn how to create a connection to a database fi le. A database is a program that stores and retrieves large amounts of data and creates reports describing that data. Excel can retrieve data stored in most database programs, including Microsoft® Access, Borland dBase®, Borland Paradox®, and Microsoft FoxPro®. Databases store information in tables, organized in rows and columns, much like a worksheet. Each column of the table, called a field, stores…
In this chapter you’ll learn about a branch of statistics called descriptive statistics. In descriptive statistics we use various mathematical tools to summarize the values of a data set. Our goal is to take data that may contain thousands of observations and reduce it to a few calculated values. For example, we might calculate the average salaries of employees at several companies in order to get a general impression about which companies pay the most, or we might calculate the range of salaries at those companies to convey the same idea. Note that we should be very careful in drawing…
The most wonderful thing about a detail social media marketing plan is you get to prepare the bulk of your content strategies ahead of time, and then you can use automation tools to queue your content, publish it, and distribute it exactly as your marketing plan schedule has dictated. Another tool I have to mention is FluidBuzz service, where you can get free Instagram followers and attract more audience that you can engage with. When your posting schedule has been automated, you free up your time to engage with your audience. You can set aside time on a daily basis…
The number one most popular platform that numerous businesses choose to begin marketing on is Facebook and for a good reason. Facebook has over one billion active members on their site, which is why you should hire a Facebook Ads Agency for your company. That’s a huge audience for your brand, but it means you have to be careful about where you spend your money advertising, and you have to have a very clear idea of the demographic for your brand. Knowing who will be interested in your product on Facebook could boost your sales phenomenally. In this chapter, we’re going to…
There are a finite number of major studios (i.e., Sony, Disney, Paramount, Universal, Warner Bros. , Fox, and MGM), and the greatest power that the studio brings to a film is not producing. Rather, studios are financing and distribution machines that bankroll production, and then dominate the distribution channels to market and release the films they finance. Accordingly, the most defining element of a studio is its distribution arm—this is how studios make most of their revenue, and is the unique facet that distinguishes a “studio” from a studio look-alike. Sometimes a company, such as Lionsgate or Miramax in its…
Blood group tests are available, which some professionals believe can give you an indication of which foods suit your genetic makeup; more simply, you can just ask your doctor what blood type you are and then follow the general advice below. Blood types can be broken down into group O, group A (which further differentiates into A1 and A2), group B, and group AB. diet for blood group o Historically, the blood group O diet was apparently the fi rst to evolve and is associated with hunter-gatherer societies. People who are Group O do well on diets that are high…
Another important new arrow in Facebook’s advertising quiver is its 2012 launch of Facebook Exchange, or FBX, as it’s been nicknamed. Its two big elements for marketers are (1) remarketing ads and (2) real-time bidding. Remarketing, also known as retargeting, is already a much-used advertising practice on the web, where site owners install scripts to cookie their visitors and later display banner ads to them on third-party ad networks throughout the Internet. The goal is to reel in past website visitors for repeat purchases or to recover abandoned shopping carts. With cookie-driven Facebook Exchange ads, you can target your website…
Another way to summarize a data set would be to calculate a statistic that summarized the contents into a single value that we would think of as the typical or most representative value. The table of percentiles suggests one such value: the 50th percentile, or median. Because the median is located at the 50th percentile, it represents the middle of the distribution: Half of the values are less than the median, and half are greater than the median. Based on the results from Figure 4-16, the median house price in the Albuquerque sample from 1993 was ,000 for no northeast…