Running Facebook Promotions and Contests

For years, Facebook has said that promotions and contests had to be run through applications and not on timelines, or walls, as people used to call them. Companies were not allowed to ask someone to comment or like a picture or a post to be entered to win. However, that’s all changed. Facebook announced they’d changed their terms to make it easier for businesses to make and run promotions on Facebook.

They’re letting pages run contests and promotions on their timelines.
According to Facebook, businesses can now collect entries and have all data information by having someone comment, like, or post on a page or a post. They can collect entries by having the users message the page, and they can utilize the likes as a voting mechanism.

Businesses with Facebook pages have many more options now, and they can run a contest quickly by posting a photo or text and asking people to like or comment on that post.

You can get a lot more engagement on your page by running contests. Rules for Promotions and Contests

1. If you’re using Facebook to administer a promotion or communicate, you are responsible for the lawful operation of the promotion, including the official rules, the eligibility requirements and offer terms, compliance with regulations and rules governing the promotion and prizes offered.

2. Promotions on Facebook have to have a complete release of Facebook by each participant or entrant, and an acknowledgment that the promotion is no way endorsed, sponsored, or administered by Facebook – or even associated with Facebook.

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