Close Menu
    Facebook X (Twitter) Instagram
    Best News Hunt
    • Home
    • Entertainment
    • Technology
    • Education
    • Digital Marketing
    • Home Improvement
    • Law
    Best News Hunt
    Home»Apps»Remarketing with Facebook Exchange
    Apps

    Remarketing with Facebook Exchange

    AlexanderBy AlexanderMarch 2, 2021Updated:January 1, 2023No Comments2 Mins Read

    Another important new arrow in Facebook’s advertising quiver is its 2012 launch of Facebook Exchange, or FBX, as it’s been nicknamed. Its two big elements for marketers are (1) remarketing ads and (2) real-time bidding. Remarketing, also known as retargeting, is already a much-used advertising practice on the web, where site owners install scripts to cookie their visitors and later display banner ads to them on third-party ad networks throughout the Internet.

    The goal is to reel in past website visitors for repeat purchases or to recover abandoned shopping carts. With cookie-driven Facebook Exchange ads, you can target your website abandoners later, on Facebook, with sidebar ads. (Sponsored Stories are not available in this program.

    Picture a visitor to your website who browsed a few products, performed a couple of searches, added an item to her shopping cart, but left your website without checking out. These visitors are identified by cookies, which are used later by third-party websites (news and entertainment sites, blogs, you name it) to trigger relevant display ads.

    Last Words:

    How pertinent are these banners to your marketing efforts? Depending on the information harvested by your website, your remarketing banner ads can display the exact items that a particular consumer searched, viewed, or abandoned in the cart.

    Personalized ads like these have been shown to produce a 20%-plus lift in sales conversion over traditional ads.

    You should need to know about f95zone

    Alexander
    • Website

    Related Posts

    Erik Hosler Explores the Rise of Semiconductor Foundries in Emerging Markets

    April 10, 2025

    A Guide on How to Automate Healthcare Payments

    March 25, 2025

    Common Problems in TIG Welding and How to Fix Them?

    February 11, 2025
    Recent Post

    The Indispensable Value of Expert Procurement and Supply Chain Managers in Middle East Construction

    May 13, 2025

    Explore Top Physical Therapy Options on the Upper East Side

    May 12, 2025

    Strategies for Success in CFD Business

    April 11, 2025

    Erik Hosler Explores the Rise of Semiconductor Foundries in Emerging Markets

    April 10, 2025
    categories
    • Apps
    • Arts and culture
    • Automobile
    • Automotive
    • Beauty Tips
    • Biography
    • Blog
    • Business
    • Diet
    • Digital Marketing
    • Education
    • Entertainment
    • Environment
    • Exercise
    • Fashion
    • Financial
    • Fitness
    • Food
    • Gadget
    • Games
    • Health
    • Home
    • Home Improvement
    • Inspiration
    • Jobs and Careers
    • Law
    • Legal
    • Lifestyle
    • News
    • Nutrition
    • Painting
    • Parenting
    • Pet
    • Princess
    • Real Estate
    • Shopping
    • Social Media
    • Software
    • Sports
    • Tech
    • Technology
    • Travel
    • Webdesign
    • Website
    Facebook X (Twitter) Instagram Pinterest
    • Contact us
    • Privacy Policy
    Bestnewshunt.com © 2025, All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.