Introduction We discussed in last few chapters synthesis, characterization and properties of nanomaterials in general. Few examples were given from time to time. In this chapter we shall discuss some nanomaterials like fullerenes, graphene, carbon nanotubes, porous silicon, aerogel, zeolites, self assembled materials and core-shell particles, which form a large section of nanomaterials due to their novel properties. Carbon Nanomaterials Carbon is one of the very interesting elements which constitutes a major part of the living as well as non-living world. It also is the backbone of an important branch of chemistry viz. polymer chemistry. It is not surprising that…
Author: Alexander
As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page. While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement…
Although I will continue to argue that the distribution capacity and capability of a studio in fact defines a studio, this is not the popular starting point. Most look at a studio as a “super producer,” with the financial muscle to create a large range of product. Given consolidation of most TV networks into vertically integrated groups, this range of product is further diversified by primary outlet (e.g., made for film, TV, online). Although I may refer in some of the examples below to only one category, such as film, the premise often holds across media types, which accentuates the…
Distribution in Hollywood terms is akin to sales; however, it is more complicated than a straightforward notion of sales given the nature of intellectual property and the strategies executed to maximize value over the life of a single property. Intellectual property rights are infinitely divisible, and distributing a film or TV show is the art of maximizing consumption and corresponding revenues across exploitation options. Whereas marketing focuses on awareness and driving consumption, distribution focuses on making that consumption profitable. Additionally, distribution is also the art of creating opportunities to drive repeat consumption of the same product. This is managed by…
Whatever the ad format, here are seven tactics to ensure that your Facebook ads get results: 1. Never run a Facebook ad campaign without A/B testing. Facebook offers strong, intuitive, ad-testing capabilities. Try several different ad headlines, images, offers, and calls to action. You will be stunned by the performance variations between versions. Even veteran marketers are often surprised by which version wins. 2. Take advantage of audience targeting. Test identical ads on different target audiences. For instance, try targeting your brand’s fans versus friends of fans versus friends of rival brands (with your fans excluded). Brand loyalists and variously…
Facebook Offers is a feature initially available to “a small number of local businesses” but now in wide release. At first available free to select accounts, Facebook Offers are now a paid promotion, costing a minimum of $5 per offer. Facebook Offers also require an additional promotional commitment through Sponsored Stories. With Facebook Offers, eligible bricks-and-mortar shops can create a 90- character headline, like “Buy one pair of socks, get another pair free,” then enter other criteria to support special deals to be shared in the newsfeeds of their followers. You can download movie from khatrimaza The offer details and…
Maintaining healthy intestinal flora is vitally important in colon function as it aids many essential processes. Sufficient amounts are needed of these beneficial bacteria, which require fibrous foods to multiply. Antibiotics kill them, and it takes between six and twelve weeks to reinstate them to normal levels. Take daily probiotics to help cope with the release of unfriendly flora and to rebuild friendly intestinal flora. Many companies sell probiotics either by mail order or in health-food stores. Also drink chamomile flower tea or tincture; eat plenty of garlic and oregano, as they have natural probiotic action and kill off various…
A herb is sometimes used on its own or sometimes as part of a formula that contains several herbs. The latter, termed polypharmacy, employs a teamwork effect that is appropriate when the power of a single herb needs to be supplemented. Very often the formula consists of one main herb with others acting as support. The support team can be made up of one or two herbs, or even ten or twelve. The main herb may, for example, be required to soothe impaired tissue, while the others assist in nourishment, help eliminate toxins, assist in nerve or blood supply, or…
Brand Creation Brand Extension The same concept discussed above concerning film applies to TV, but less frequently or less overtly. While it is easy to list a series of books translated into movies, the same task is more complicated on TV. The trend is vital for classic kids’ comics and properties (e.g., Spiderman, Batman, X-men), but far fewer adult series are spawned from books and other media. Economically, it is not apparent why this is the case; TV could similarly benefit from a big launch bolstered by high pre-awareness of the subject. Therefore, the reason seems to lie more in…
From the vast literature available now on porous silicon, few trends are noticed as follows. The morphology, optical and structural properties of porous silicon depend upon (1) Substrate type (n or p), (2) Doping level (low or high), (3) Concentration of HF in the electrolyte, (4) Current density used to etch silicon, (5) Effect of light, and (6) Duration of etching (Box 11.4). Box 11.4: Porous Material Materials become porous when some solid portion is removed from them leaving voids in them. The volume of the original material does not alter. Therefore density of a porous material is lower than…