I have already talked about how people buy heaps of jewelry on a daily basis. I also explained that profit margins actually depend on the company making the sales.
But what are the other benefits of selling jewelry online?
Jewelry is small and easy to ship. Also, there is little chance of anything breaking when you ship them.
The jewelry is offered, which allows to offer a wide choice of options in your online store. For example, there are hundreds of options like gold, gemstones, and shells, as well as types of necklaces, anklets, and rings. You can choose to focus on one of these categories or create a large store that offers everything.
Personalization is an option. Sellers can create their own personalized jewelry and earn even more money by accepting customer requests.
You have many supply options.
Finally, people enjoy buying and selling Wholesale Jewelry online. It is a thriving market where people share their memories and hope to find their next favorite piece of jewelry.
Jewelry is a hobby similar to bicycling, where the passion behind the jewelry fuels the industry.
There are several ways to sell jewelry online . So we will present some of them here for you:
Sell jewelry on your own website
If you want to sell jewelry on your own site, you need to find and use the best e-commerce site builder for your business.
For those of you who don’t know, an e-commerce website builder allows you to create and customize your own online store. You own your site, so you control everything.
These platforms also allow you to automate certain tasks that take you the most time. The most sophisticated website builders out there provide tools for inventory tracking, real-time shipping quotes, SEO optimization, and more. In short, the right e-commerce website builder will undoubtedly free up your time to confine yourself to more important money-making tasks.
You’ll also be happy to hear that unlike most marketplaces (Amazon, Etsy, etc.), you don’t have to pay listing fees – but we’ll come back to online marketplaces. In a second!
This is one of the many reasons why, in the long run, entrepreneurs generally find it more commendable to run their own store than to sell through online marketplaces.
Shopify is one of the best e-commerce builders out there . It has all the features you need to launch a digital jewelry store and build a strong brand.
In addition to Shopify, you can choose from other e-commerce site builders:
- Bigcommerce
- Squarespace
- Woocommerce
- To only cite a few!
So, before committing your hard-earned money to anything, use your judgment by researching these programs and reading the reviews. Use all of this information to get an idea of the best platform for your online jewelry store. Most e-commerce creators offer a free trial, take advantage of it!
Your budget: Look at their packages: can you afford them? Are they suitable for your company’s budget?
Tip: Don’t just look at their lowest paid plan, look at the cost of their higher tier plans. We assume that you intend to expand your business. This means having a budget and a plan for growth; as such, knowing how much an upgrade will cost is critical.
What features do they offer? Analyze all the tools offered. Are they what you need to launch and grow your online jewelry business? For example, can you run a blog alongside your online store? Do they have built-in website analytics tools?
What about a drag-and-drop editor?
What about the design? You need an online store that is sleek and sophisticated. Look at the number of “templates” or “themes” offered by the e-commerce creator. Are these templates easy to edit? How good are these themes ?
A domain name is a URL that appears in the web address bar when customers visit your website. So, for e-commerce platforms, our domain name is ecommerce-platforms.com . You understand ?
It is essential to choose an appropriate domain name for your online jewelry store. It shapes your brand identity and helps build trust with prospects.
Each domain name is unique. So when you know what you want, save it and fast! The cost of domains fluctuates, but on average, it costs between $10 and $60 per year.
With some of the e-commerce builders listed above, you even get a free web domain for the first year. This is usually a perk offered for signing up for one of their paid annual plans.
Some tips for choosing a domain name:
Stand out: Choose a domain that reflects your business. Make it unique. If a domain name is already taken, don’t just tag a few random numbers or letters at the end! Go back to the drawing board and start over, don’t be lazy!
Less is more: The shorter, faster and more direct the domain, the better. This keeps your domain in mind and builds brand recognition.
What about customizing your store?
When it comes to customizing your digital store, there are a few things to consider:
Write engaging product descriptions
When you sell jewelry online, you don’t have the advantage of being able to build face-to-face relationships. You only have your words and pictures, which is why proven and persuasive product descriptions are essential. They must have your brand and be full of information.
