Are you looking for an innovative way to engage and educate your audience? Whiteboard animation videos can be a powerful tool for teaching concepts, sharing ideas, and boosting brand awareness. You’ve probably seen whiteboard animation videos created by major companies or startups to explain how their product works. There’s a good reason whiteboard animations are so popular – when done right. They offer several benefits that other video formats can’t match. Curious to learn what makes whiteboard animations so effective? Then keep reading to discover the top 4 benefits of using whiteboard animation for your business.
Benefit 1: Attention-Grabbing
One of the biggest benefits of whiteboard animation is that it naturally captures attention. Unlike traditional slideshow or talking head videos, whiteboard animations feature vivid imagery, simple drawings, and movements that immediately engage viewers. Because the visualization is happening in front of your eyes in real-time, viewers are more likely to pay attention and stay focused until the end.
Whiteboard animation videos have minimalistic and modern design aesthetics that instantly grab attention on social media feeds. This makes whiteboard animation services ideal for sharing important information your audience wants to hear and remember.
Benefit 2: Simplifies Complex Ideas
Whiteboard animation is an effective way to break down complex ideas and concepts into simple, visual steps. By showing the drawing or process being created in front of the viewer, whiteboard animation helps make abstract or technical concepts more concrete and easier to grasp. This visualization technique works particularly well for explaining processes, systems, mechanisms, and workflows that would be difficult to convey through static images or purely verbal explanations.
Whiteboard animation can be used across industries to demystify the jargon and simplify complex topics. In fintech, animated videos are helping people understand concepts like crypto tokens, blockchain technology, and algorithmic trading. In healthcare, whiteboard animations explain medical procedures, pharmaceutical innovations, and disease pathology. For businesses, whiteboard animation videos simplify sales strategies, product features, and marketing plans for internal and external audiences.
Benefit 3: Memorable
Whiteboard animation videos are more memorable and have higher recall rates than other video formats. Whiteboard animation capitalizes on this by combining visuals, audio, and movement to create a more engaging and memorable experience for viewers.
The simple illustrations and animations in whiteboard videos help cement concepts in viewers’ minds. The stylistic consistencies from frame to frame create a visual rhythm and pattern recognition, further improving recall. When combined with a catchy soundtrack and voiceover, whiteboard animation truly comes alive and locks ideas into audiences’ long-term memory.
Benefit 4: Cost-Effective
Compared to other types of video production, 2D animation services like whiteboard animation offer a cost-effective way to create professional videos for your business. Whiteboard animation videos typically cost a fraction of the budget for live-action videos, computer-generated animation, or 3D graphics.
There are a few reasons why whiteboard animation is more affordable:
- Simple art style – The crude drawings and minimal props required for whiteboard animation mean lower production costs.
- Reuse of assets – Characters and background elements can often be reused in multiple videos, reducing costs over time.
- No filming equipment or locations – Since whiteboard animation is done remotely, there are no expenses associated with the location.
- Faster production time – Whiteboard animations can generally be produced faster than other video types, allowing agencies to offer more competitive rates.
As you can see, whiteboard animation videos offer several compelling benefits for businesses looking to share information and brand their company effectively. The simple yet vibrant visual style captivates audiences, the step-by-step illustration technique helps simplify complex topics, and the memorable auditory-visual experience improves recall and awareness. Perhaps most importantly, outsourcing whiteboard animation production to an experienced agency provides a cost-effective solution compared to other video types.