Tiktok, a video-sharing app that recently hit one billion users, has added a new feature to encourage users to share their content with each other. The new ‘Friends’ tab allows users to scroll through videos posted by their friends on the platform and is part of an ongoing test that is being expanded to more users over the coming weeks.
The ‘Friends’ tab is a step away from the ‘Discover’ tab, which often features trending videos from creators and viral content, and instead highlights posts from friends that are followed by you or accounts you follow. As such, the new ‘Friends’ tab will be more focused on facilitating personal sharing and interactions than trending or viral content, potentially making Tiktok a more social app overall.
‘Friends’ and ‘Following’ feeds are similar to the Instagram ‘Following’ tab, but Tiktok’s move to emphasize personal sharing could be a significant shift in the way people use the app. It may also prompt people to engage more with their friends – and if this proves to be an effective strategy, it could put the app further ahead of Snapchat and Instagram in terms of popularity among users.
In addition to introducing the ‘Friends’ tab, Tiktok has added a ‘Repost’ button that lets users quickly re-share videos as they appear on their own profile. This feature isn’t a new concept, but it’s a welcome development for those who love remixing and re-sharing other people’s clips on their “For You” pages.
This is especially useful for people who have a large number of friends but don’t post their own clips often. By allowing people to easily re-share others’ posts, Tiktok is able to encourage users to create more videos, and therefore grow their following.
‘Discover’ is still present on the main Tiktok homepage and can be used to search for content by trend, creator, or keyword. It also offers a number of filters to help you find content that’s more tailored to your interests.
It’s also possible to use a ‘Following’ tab to find creators who have already posted their own videos. This is a great way to discover new content that you might not have otherwise come across, and the ‘Friends’ tab is a good place to start building relationships with people who you’re following.
Another ‘Friends’ feature that Tiktok has been testing is the ability to connect with Facebook friends. This feature will allow you to see if a friend has an account on Tiktok and invite them to join you.
If you’re interested in learning more about how this feature works, you can visit the Tiktok Blog for a full description.
‘Friends’ are people on Tiktok who you’re following and who follow you back. You can find these people by using their name or by syncing their phone contacts. You can also find them by scanning their QR code.
Tiktok also has a ‘Find Friends’ feature that uses your Facebook friends or your contacts to find people who have joined Tiktok. You can also scan a QR code to find someone on Tiktok who has also scanned yours.