There are 974 million users on Twitter; however, only 241 million people log on once a month. Compared to Facebook’s statistics, it might seem like Twitter wouldn’t be the best place to start.

However, statistics reported by CNN suggests a majority of the people who are logging onto Twitter are seeking information and not entertainment, which means businesses can easily attract the attention of potential customers or clients looking for more information.

Using Twitter for Business

When it comes to marketing on Twitter, your bio and your audience are very important. We’re going to take a look at how you can optimize your Twitter results by following a few simple steps.

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Optimize Your Bio

You want to make sure your company identity and voice are all branded well. This means having a bio that tells your audience who you are and includes a link to the company’s webpage or their landing page.

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Have a consistent tone between the Twitter account and the landing page, so your audience has a clear understanding of who you are and what you do.

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