In the world of digital marketing, SEO and PR are always meant to go hand in hand. If SEO is instilled within your online business, it is sure that digital PR will always follow. In this section, we will be making you familiar with SEO and Digital PR and their role in digital marketing.
What is SEO in Digital Marketing?
Search Engine Optimization or SEO is an essential and integral part of digital marketing. In digital marketing, SEO works as a primary marketing strategy that helps you reach your business to potential consumers. And every SEO resellers will definitely agree with this fact. One of the leading search engines worldwide is Google, which never discloses its overall search volume daily. After extensive research, it is seen that some other search engines have approximately 3.5 billion searches every day, thereby increasing the searches as a whole by 10% every year.
What is Digital PR?
Digital PR is not a part of SEO but a part of digital marketing. It is a stratagem that helps initiate the promotion of any online business. This strategy will allow your business to remain engaged with your potential audiences for a longer time and help flourish your business through an increased presence over the internet. As much as 93% of interactions over the internet begin with search engines. So it is obvious that SEO and Digital PR are supposed to work together like bread and jam since unique content is an essential part of SEO.
5 Techniques Through Which SEO and Digital PR Should Be Working Together
Since the last decade, digital marketing has come into the business. Since then, it has been ever-evolving and modifying its characteristics as a digital landscape. Digital marketing has evolved so much that the communications and marketing channels have been revamped. Let us look into the five different techniques through which SEO and digital PR helps brands of the digital market flourish.
It is important to know how efficient your SEO and PR are in digital marketing. Since PR professionals are not taught how digital marketing tells upon the SEO and keywords, it is important to train your team to understand how and why SEO and PR can work together.
It is also necessary to learn about these two different terms’ relationships. Once you are well trained, you can easily promote SEO and PR in digital marketing.
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· Optimizing Some Links in Earned Media
Optimizing links related to your brand in earned media coverage is truly essential. With the help of SEO, you can rank some stories and press releases of your brand according to the relevant keywords that will help optimize and boost your brand ranking. SEO will help digital PR optimize links through which you can expect your business to flourish well. Linking any media is not justified since it is necessary to link only the paid media to earn profit for your business.
· Supervising The Outreach of Brand Through Media
Involving influencers to promote your brand is also important. People reach out to influencers to check on some new brands or new products launched by any brand of their choice. Outreach through media depends on your company’s size. Divide your team into different segments so that they work and supervise every segment of your digital market separately. To avoid any confusion, you can set rules and guidelines that every different team has to follow. Suppose the PR team looks into the mass media, whereas content marketing looks after bloggers and writers.
· Channelizing Messages And Stories in The Same Line
When multiple employees are working in your company to manage media outreach, it is very obvious that Both SEO and PR will produce multiple stories simultaneously. By letting the SEO and PR teams work together, you can easily manage the stories and messages being produced simultaneously. Always look into whether both the teams are working together to ensure bringing out the same things at the same time rather than bringing out two different contents at the same time. It doesn’t mean your team has to bring out content on some specific topic, and rather they can bring out some relevant topics.
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· Sharing And Augmenting Content
Content creation requires loads of effort and hard work. Content creation is done both by content marketing and digital PR for two completely different audiences. Suppose your content marketing group has brought out some infographics to promote your brand; your PR can always take some bits and parts of the idea of the infographics and publish it in the respective media sources that have been assigned to them.
Every brand must make their SEO services very effective to flourish in their business. Your company requires you to design and create content directed to your target audience to understand promotions and sales easily. During this time, SEO and PR overlap with each other to promote content marketing for your brand. An SEO can only become successful when there is the presence of rich content along with a potential outreach of the brand, which can only happen because of digital PR.