SEO can seem like a daunting task. It’s one of those things that you know you should be doing, but it’s hard to know where to start. And once you start, it’s hard to know what steps to take next. Thankfully, we’ve compiled some actionable tips that you can implement almost immediately!
Keep Mobile in Mind
More and more people are using their phones to search the internet. In fact, mobile devices are now responsible for over half of all web traffic; some predictions are as high as 60%. This means that if your website isn’t mobile-friendly, you’re missing out on a huge chunk of potential traffic. Not to mention, mobile-friendliness is now a ranking factor for Google, so if you want your website to rank well, you need to make sure it accommodates all those on the go.
Add Meta Titles and Descriptions
If you haven’t already, start adding meta titles and descriptions to your website’s pages. Meta titles appear in the search results, and they help give searchers an idea of what your page is about. Meta descriptions appear under the meta titles in the search results, and they provide a more detailed description of your page’s content. Though you may not have heard of them before this article, you probably use meta titles and descriptions each day to choose between websites…and your customers do too.
Fix Simple Website Errors
Next on our list of actionable SEO tips: fix simple website errors. These include 404 errors, broken links, and duplicate content. You can use a tool like Screaming Frog to crawl your website and find these errors so you can fix them. While you’re at it, take a look at your website’s design and navigation. Is it user-friendly? Can users find what they’re looking for easily?
If you lack experience when it comes to SEO, contact a domestic or international SEO agency for assistance.
Improve Website Speed
Slow-loading websites are a major turn-off for users. Not only that, but Google also takes website speed into account when ranking websites. There are many ways you can improve your website’s speed, including optimizing images, using a content delivery network (CDN), and minifying CSS and JavaScript.
If you’re not sure how to do these things, hire a web developer or search for tutorials online. Once again, an experienced SEO service should be able to help you here.
Start Internal Linking
Across your website, start adding links to other related pages. For example, if you have a page about dog food, you can link to other pages about pet care, pets, or animals. Not only will this help Google understand what your website is about, but it will also help visitors navigate your website and find the information they’re looking for.
If you want to take your SEO to the next level, start internal linking today. It’s one of the easiest and quickest things you can do to improve your website’s SEO.
Add New Content Regularly
Finally, one of the best things you can do to improve your website’s SEO is to add new content regularly. Google loves fresh content, so the more often you add new and relevant content to your website, the better your chances of ranking high in search results.
One way to ensure that you’re adding new content regularly is to start a blog. Blogging will ensure that you upload interesting and useful content to your website regularly. Not only that, but if you blog about relevant topics, you may also attract new visitors to your website who are interested in what you have to say.
