The New Year heralds a new beginning for your business, loyal clients, and potential customers. As you enter the coming year with your experience, it becomes a new opportunity for you to grow, refresh, and try out new marketing ideas.
Customers from the previous year will be expecting better things from you, so as much as possible try to meet their expectations with planned goals. However, don’t be too focused on what your competitors and customers think, because these digital marketing ideas are just projections.
Their predicted positive effects on your campaigns can vary greatly, depending on the sudden shifts in digital trends. The good thing is that you’re trying to improve and reinvent the things that customers and search engine algorithms both appreciate.
Changes in strategies can be difficult at first, especially when you’re unfamiliar with them. With the help of a local digital marketing agency, you’ll be able to expertly manoeuvre your way through this year’s changes. To put your right foot forward for the coming year, here are some of the SEO strategies that you should do:
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Send a New Year Email
Email marketing is one of the easiest and cheapest methods to connect to your customers on a more personal level. If you’ve already collected a substantial amount of subscribers to your newsletters and updates, make sure to send out a New Year email greeting to them.
However, make sure to send it, a day before the actual New Year to ensure that your message doesn’t get buried under other emails. You can even send it a few days after New Year, where you can at least wait for the sudden tide of emails sent by other companies to subside.
This way, your email will be at the top of the inbox. This email may contain announcements regarding your planned launchings, projects, and locations. If you have a series of furniture stores in Burlington, make sure to reach out to potential customers and encourage them to do some New Year’s shopping in one of your branches.
However, frame the messages in such a way that it doesn’t come off as too aggressive or obvious. Be more subtle about the choice of words and keep it festive by offering discounts and greetings to your customers using their names to avoid being generic.
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Highlight Freshness
The New Year heralds change and innovative ideas. The same goes for what your customers will expect from you. No one wants a brand that stops evolving. You have to keep up with the trends or make your own trend for that matter.
During New Year, use the spirit of the holiday to your advantage by introducing a new product, service package, or advertisement promo. By launching it during this period, you are fuelling the post-holiday spending mania that consumers often have during this time.
To ensure that your promotions work, offer various package deals involving delivery, paired products, and service combos. If you sell downdraft tables in Ontario, make sure to highlight your reinvented line-ups and designs, which will keep your brand staying fresh in the eyes of your consumers.
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Ask For New Year’s Feedback
Bringing your customers along your New Year’s journey by asking them what they think would improve your service and products. This also shows that you care.
Building a strong relationship with customers by showing them that you are willing to listen to their thoughts and suggestions will always be fruitful. This will let them feel the core values of customer service that you uphold as a company.
You can even incentivize them to give feedback and testimonials, by offering discounts. This survey outreach can be a bit resource-consuming, so if you’re still asking “is advertising a fixed cost?” The answer is no if you’re always trying new things out.
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Spread Positivity
As said earlier, the New Year is a time for both businesses and consumers to feel recharged. As you plan for your upcoming promotions, make sure to highlight these positive emotions and centre your messages on them.
Depending on what products or services you’re trying to promote, you can highlight different themes ranging from health, goal setting, body positivity, organization, and success manifesting.
Your goal here is to attach your brand to a slogan that best resonates with it. For example, if you’re a fitness brand focus on health goals or if you’re a fashion brand hone in on diversity.
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Make Your Return Policy Efficient
Consumers often undergo a period of impulse buying during the holidays. Due to this behaviour, some of them may overspend and return some of the products later on.
Difficulties during logistics may lead to some deliveries being damaged or not arriving at all. To ensure that you are still providing high-quality customer service, make sure to make your return system efficient enough so it’s able to cater to all these requests at a moment’s notice.
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Reward Referrals
Brand referrals are among the best ways to promote your products or services in the digital market. By rewarding customers who have recommended you to their families and friends, you are conditioning this positive behaviour to be repeated and followed by others.
Offering discounts and minor deals is a great way to encourage others to participate in this referral program as well. At the end of the day, customers are more likely to trust their friend’s and families’ advice regarding a product or service, rather than hearing a self-promoting message from you.
This reward program can be a bit resource-consuming, so if you’re still asking “is advertising a fixed cost?”, then think twice if you want to try this out.
Beginners in the digital market often think that there is a cookie-cutter formula to be followed for a successful promotional campaign. They might plan already assuming the answer to the question “is advertising a fixed cost?”, as they allocate their budgets.
However, with the constantly shifting landscape of the Internet, as it is moulded by the interests of users and daily global issues, it’s better if you enter this New Year with a more fluid mindset. This way, you’ll be able to welcome market changes better and cope with them.
