If you’re an Independent Professional, you are your own brand, so the same is true. It’s likely that when someone searches for your name online, your LinkedIn profile will be the first thing that comes up on the first page.
In my work with business owners and organizations, I often find that many people don’t think about the importance of having a strong presence on LinkedIn. When someone doesn’t want to work, the general thought is that they should stay away. If that’s how you’re thinking, you’re going to miss out on a lot of fun!
As a business, you leave a digital trail on the web that goes far beyond the pages on your own website. It’s important to think about how many places your business name is mentioned online. These places include the websites of membership groups and review sites, but also social media platforms like LinkedIn.
A few things you should know about Linkedin:
LinkedIn automation tools are used by about one-quarter of all adults who use the internet. A lot of people. Most of the college graduates have a LinkedIn account. Another interesting thing to note is that LinkedIn has more people over the age of 30 than other social networks do. How many smart people are there? A lot of them, and they’ve been around for a long time and are more likely to be in senior roles and make the decisions.
Any business that sells something that is B2B or that appeals to this type of customer should use the power of the LinkedIn platform to boost sales.
This is why consultants, speakers, authors, and other people who work on their own use LinkedIn to set themselves apart from the rest.
Anyone who has a product for selling can use this platform to build trust and become more well-known as a trusted source.
Here are a few tips to boost your linkedin sale:
1. Use a professional picture for your profile
Professional headshots should have very little background and no other people in them. It’s the important to have a cover picture. It will give your profile page an immediate sense of who you are and what you do, so make sure it’s right. These are important parts of your own personal branding campaign, so don’t forget them.
2. Make sure your profile information is up to date
It tells you if there are any parts of your profile that haven’t been filled out. Print, photos, slideshows, and videos can all be used to show examples of your work on your resume. If it’s relevant, add news clips as well.
3. Use the power of an optimized summary to the fullest
You can use this section to talk about your past achievements, but you can also use it to talk about what you want to do now. For your personal brand, think of this as your “home base.” What are you looking for? Make sure you know who you want to reach and why they should connect with you.
4. Ask people for recommendations
It is the testimonials from people who know you best. This is you can show them off. Recommendations are third-party endorsements that have been confirmed by people who have done business with you in the past. The social proof given freely by people who have done business with you in the past can go a long way to removing doubts for someone who is thinking about doing business with you again.
5. In this step, you can export your LinkedIn friends
Own your list of friends. Once you have a good list of connections on LinkedIn, export this data in a spreadsheet or as a.csv file so that you can look at it. Go to Settings & click on Connections. Under Advanced Settings, you’ll see a link to export a file with your contacts’ first and last names, email addresses, job titles, as well as their company names. Make the unique URL for your LinkedIn profile.
If you don’t want to have a long string of numbers in your profile web address, you can make it easy for people to remember.
To set this up for yourself, go to your profile at the top of your page and click Edit Profile. You’ll see a URL link under your profile picture, and below that, “Customize your public profile URL.” You can change this.
When you set up your Linkedin page the right way, you’ll see that your profile views will go up a lot. By making and sharing useful information that your target market will find useful, you show that you know what you’re talking about. If it’s good, people will like and share it, and more people will see your work. Social media is a double-way street, so don’t forget to respond to what other people post. To know more about LinkedIn automation tools kindly visit blog.closelyhq.com
The more you use the media to talk about yourself, your skills, and your passion for what you do, your followers will pay attention to you. While it may take some time, these efforts will pay off in the long run, which means more business for you!