Distribution is obviously very different in the TV arena, as a network or cable channel is the distribution channel itself…
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Although I will continue to argue that the distribution capacity and capability of a studio in fact defines a studio,…
Distribution in Hollywood terms is akin to sales; however, it is more complicated than a straightforward notion of sales given…
Brand Creation Brand Extension The same concept discussed above concerning film applies to TV, but less frequently or less overtly.…
You’ve seen that different distributions can be characterized by their shape. For example, a distribution may be skewed positively or…