Dailymotion is an American video-and-Medicine network owned by Viacom Inc. Viacom also operates various other entertainment and news cable networks as well as a select number of digital terrestrial television (DTT) channels. It’s one of the oldest and most successful media platforms in the world, but it’s also now facing a major shift in its strategy following the launch of an alternative pay TV service called Folio on June 1st. The new channel aims to compete with traditional broadcast TV while also enabling people who want to watch other things instead. According to The Hollywood Reporter, dailymotion is taking “a different approach” to advertising through its free content and curation initiative rather than paying distributors or advertisers. In other words, dailymotion is going after users rather than artists and events rather than advertisers, which makes it an ideal target for the company’s new Folio initiative, which will see the streamer acquire enough devices to reach 99% of Americans without charge. Here’s what you need to know about it…
Why Dailymotion?
Dailymotion is a video-based platform owned by Viacom Inc. The company also owns several other media and entertainment ventures, including Comedy Central and MTV, as well as a number of games and entertainment properties, including Spongebob Squarepants and American Gladiators. In addition to its core functions as a video-based distribution platform, dailymotion also offers video-based curation, and a platform for live coverage of events, including concerts, sporting events and more. Dailymotion’s core functions, which include video-based distribution and curation, are now being taken up by a new digital service called Folio, which is being created by digital media company Playdom. The thing is, one of the things that makes dailymotion unique is that it is not a purely video platform. It also offers a number of other functions, like live coverage of events, live events in studio, and a variety of different kinds of content. Folio, as we’ve discussed, is a subscription service that allows users to watch live TV channels, NBA games, sporting events, and more on their computer. Users can pay for each channel individually or in a subscription model that includes multiple channels at a time. Users can also create their own custom channels, which are different from subscription channels in that they are not tied to a specific channel lineup.
The launch of Folio
Folio was originally going to be a subscription service, but the company behind it, Warner Bros. TV, has since chosen to expand the platform to include live TV, premium channels, and high-quality video. In addition, the company is extending the platform to include mobile and social media, which will now be available for subscribers through the subscription service. To access the service, you’ll still need a digital television or Internet account, but you won’t have to type any codes into the technicalities of setting up the account and connecting it to the system. You can set up a subscription through the Warner Bros. TV app, mobile app, or website. The plan comes with live TV, premium channels, and high-quality video. You can watch shows and movies on demand, or store everything you want to see on the service on a card. Like most subscription services, there are discounts and freebies when you sign up for Folio, and you can also access select movie and television shows on demand.
What’s new with dailymotion
In addition to the new service, the launch of dailymotion also saw a major shift in the company’s strategy. Instead of trying to bring in new viewers and paying for them with ads, as was previously the case, Viacom is now marketing the service as a one-size-fits-all alternative to traditional broadcast TV. In other words, instead of focusing on bringing in new ad-hungry segments of the population, Viacom is now creating a service for people who want to watch other things, but don’t have the financial or cultural capital to go out and buy a TV. The company is now focusing on appealing to a very specific audience — the one that the company thinkswould be able to make a difference in their lives. This is the target audience that Viacom has been trying to reach for years, with no success.
Why dailymotion is the right choice for Folio
While the launch of dailymotion may have triggered a shift in the companies’ strategy, it’s also possible that the channel’s unique appeal is what helped make it successful in the first place. That is, it may have been the case that people saw dailymotion as a more permanent way to watch TV, rather than a novelty that would need to be replaced soon after launch. Regardless of why dailymotion is the right choice for Folio, it remains to be seen if the new service can succeed in competing with traditional TV. It’s also worth noting that while dailymotion is going the additional mile to help its audience get access to more channels, it’s not necessarily moving in the same direction as the broader digital strategy of the company.
Future plans for dailymotion
While the launch of dailymotion may have triggered a shift in the companies’ strategy, it’s also possible that the channel’s unique appeal is what helped make it successful in the first place. That is, it may have been the case that people saw dailymotion as a more permanent way to watch TV, rather than a novelty that would need to be replaced soon after launch. Regardless of why dailymotion is the right choice for Folio, it remains to be seen if the new service can succeed in competing with traditional TV. It’s also worth noting that while dailymotion is going the additional mile to help its audience get access to more channels, it’s not necessarily moving in the same direction as the broader digital strategy of the company.
Final Words
Despite the launch of dailymotion, and its unique approach to bringing live TV to the masses, it’s clear that the business model behind the service is viable. Dailymotion is the most successful video- and media-on-demand service in the world, and it’s also one of the most scalable. The company has seen strong growth in the U.S. and Europe, where it’s available in over 100 countries. Dailymotion has seen significant growth in Asia and Latin America, where it’s available in many different forms. In order for dailymotion to stay relevant in the eyes of its target audience, it will have to maintain its growth and success in both digital and traditional markets. It will also have to remain attractive to new advertisers, who are looking for a way to get in touch with a younger audience. Dailymotion will do all this with the help of an impressive lineup of partners, including existing clients like Disney, Time Warner, and Viacom. In other words, dailymotion has everything it needs to succeed in its new role as an alternative pay TV service.
